Revenue up but new players down at Party Bingo sites

Revenues at Party Gaming's bingo sites rose 25 per cent over the past three months but player numbers fell and new sign ups dropped sharply.Party's sites include Foxy Bingo, Think Bingo, Cheeky Bingo, Bingo Scotland and the recently re-branded Party Bingo. Most of their bingo sites were acquired last summer when they took over Cashcade in a £95 million deal.While total bingo revenue rose 25 per cent to £17.3 million in the three months to December 31, 2009, unique active players fell 4 per cent to 182,700 and new sign ups fell 23 per cent to 37,200. On average there were 18,800 players per day across all their sites and each player lost $10 (£6) per day. The fall is attributed to a far lower television presence for Foxy Bingo in the run up to Christmas.